All Blog Posts (40)

Culturematic Discovery: The world can't get enough of Vin Diesel

237 days ago, inspired by Culturematic and Grant's dedication to cultureby.com and determined to start my own experiment, I landed on a blog.  It is called The Narcissistic Anthropologist (http://thenarcissisticanthropologist.com/).  The goal:  practice applying socio-cultural insights to my observations and experience with consumer culture…

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Added by Jamie Gordon on January 8, 2013 at 3:31pm — No Comments

How to shop lift and shop leave at the Thrift store

Friday, I left a copy of Culturematic at the Thrift store in Stamford, Connecticut.  

I felt a little odd leaving a copy on their library shelf.  A kind of reverse shop lifting.  Shop leaving?

But, really, it's win, er, win.  The thrift store gets a little notice.  

If someone buys the book,…

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Added by Grant McCracken on October 8, 2012 at 1:22pm — No Comments

Culturematics written up by Canadian Marketing Magazine

Please CLICK HERE.

Added by Grant McCracken on October 4, 2012 at 5:43pm — No Comments

Culturematic sunning itself on Highline Park (Thx Zachary McCune!)

Added by Grant McCracken on September 18, 2012 at 12:32pm — No Comments

Culturematic on Instagram (Thank you, Stacy Tarver)

Added by Grant McCracken on September 18, 2012 at 11:27am — No Comments

Culturematic makes the Irish Times

Culturematic gets a good review in the Irish Times!

http://www.irishtimes.com/newspaper/finance/2012/0917/1224324089133.html

Added by Grant McCracken on September 16, 2012 at 10:41pm — No Comments

Doug Benson makes a culturematic

One culturematic strategy: taking up residence in someone else's cultural creation (aka content).

The classic example used in the book: Bud Caddell tweets from inside Mad Men.

Second example from the book: celebrity autobiography.

This example: Doug Benson invites smart asses to…

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Added by Grant McCracken on July 4, 2012 at 1:02pm — No Comments

Great Culturematic approach to pet adoption!This was a single's ad posted by the Atlanta Humane Society....SINGLE BLACK FEMALE seeks male companionship, ethnicity unimportant. I'm a very good girl wh…

Great Culturematic approach to pet adoption!

This was a single's ad posted by the Atlanta Humane Society....



SINGLE BLACK FEMALE seeks male companionship, ethnicity unimportant. I'm a very good girl who LOVES to play. I love long walks in the woods, riding in your pickup truck, hunting, camping and fishing trips, cozy winter nights lying by the fire.Candlelight dinners will have me eating out of your hand. I'll be at the front door when you get home from work, wearing only what…

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Added by Jamie Gordon on July 2, 2012 at 9:22am — No Comments

A Culturematic within a Culturematic

A Narcissistic Culturematic

Within the content of my first culturematic...the blog experiment...you will find a "hidden" clue to my next......

Added by Jamie Gordon on June 23, 2012 at 11:04am — No Comments

A Culturematic Institution

"The Lighthouse is an interesting organisation - it describes itself as a digital culture agency, rather than simply a digital arts agency, emphasising its broad interests that go beyond the arts sector. It’s an organisation that is forward looking and welcomes the challenges presented by technology. Perhaps this is why they are confident enough to let me and James drive the process without necessarily having a clear idea of the outcome (or direction) just yet." 

- …

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Added by Maxine Gurevich on June 19, 2012 at 6:07pm — No Comments

A Culturematic release

One Culturematic was released yesterday in Richmond VA. 

It's in between two galleries infused with coffee aromas. 

Now we wait for it to phone in. 

Good luck Culturematic. 

Added by Dimitrios Manousakis on June 8, 2012 at 6:07pm — 1 Comment

Reality TV producer creates her own Culturematic

Katherine Brooks ("The Real World," "The Osbournes," and "The Simple Life") was recovering from major surgery when it occurred to her that, while she had over 5,000 Facebook friends, she had no close friends in real life. So she went to Facebook and posted a status saying, "the first 50 people who say YES...I'm coming to your city to meet you face to face." 50 people responded from 50 different cities. She went to AAA, plotted out a route that covered 11,000 miles, and brought a camera along…

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Added by Bryan Castañeda on June 8, 2012 at 1:06pm — No Comments

Gertrude Stein does not endorse this book

I released a copy of Culturematic into the wilds of New York City today.  

It's in Bryant Park, the one behind the NY Public Library.  

Finding this statue of Gertrude Stein, I resolved to release the book into her care.  

She accepted the copy with good grace, but made it very clear that I should not confuse her willingness to hold the book as any kind of endorsement of its contents, the author, the press, my agent or Tim Sullivan.  I promise her that I would be clear…

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Added by Grant McCracken on June 6, 2012 at 4:30pm — No Comments

Culturematic as a library book, the world as a lending library

Thanks to the inspiration from Dimitrios and Jamie, and the design work from May, we have a book ready for send off.  Here's what May's work looks like…

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Added by Grant McCracken on May 30, 2012 at 9:40am — 2 Comments

Culturematic Scavenger Hunt - Clay + Hashtag = Culturematic

Raquel Martinez is a designer and she started a project called ‘ Hyper Hash tag’. She takes a hash tag a day in twitter and transforms it into a little clay model that expresses what that hash tag means. She is interested in hijacking the ambiguity of twitter and…

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Added by May Shek on May 22, 2012 at 12:23am — No Comments

Treasure Hunt

I have been working on a Culturematic to promote Culturematic.  

The original idea was to release copies of the book into the wild and to see who found them.

So I left copies in Amersterdam.  And I left a copy in Cleveland.

I am still working on stage 2 of this treasure hunt.

In the meantime,…

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Added by Grant McCracken on May 19, 2012 at 2:18pm — 2 Comments

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